How can a retailer use its own data to determine what to charge for products it has never sold before? That’s a question Kris Ferreira considered during a presentation at Future Assembly, an event at Harvard Business School where business leaders and academics discussed the challenges of operating in a digitally-transformed economy“ALL OF THESE DECISIONS WOULD BE EASY TO MAKE IF I KNEW WHAT CONSUMER DEMAND WILL BE. THE PROBLEM IS THAT I HAVE A LOT OF UNCERTAINTY IN DEMAND”
All retailers face tricky tactical decisions related to assortment, inventory, product placement, and pricing.
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